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: Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics)

ISBN : #3790800872 | Date : 2004-08-03

Description :

PDF-80897 | Russel Cooper and Gary Madden The present volume analyses the frontiers of broadband, electronic and mobile commerce markets. High-capacity and intelligent mobile telecommunication net­ works have resulted in new services, such as SMS and Internet banking. Growth in mobile Internet network infrastructure and subscription has provided a base for the development of e-commerce. Accordingly, recent r… Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics)


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Segmentation Social Marketing Process Application PDF 86c4b26f7

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: Segmentation in Social Marketing: Process, Methods and Application

ISBN : #9811018332 | Date : 2016-10-21

Description :

PDF-747e4 | This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately l… Segmentation in Social Marketing: Process, Methods and Application


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Wettbewerbsforschung Conjoint Analyse Bestimmung PrA4ferenzen Konkurrenzaktionen PDF D44c9b6fb

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Wettbewerbsforschung und Conjoint-Analyse: Bestimmung der Präferenzen von Managern mittels Conjoint-Analyse zur Erklärung ihres Verhaltens im … bei Konkurrenzaktionen (German Edition) PDF




by Sascha Fabian : Wettbewerbsforschung und Conjoint-Analyse: Bestimmung der Präferenzen von Managern mittels Conjoint-Analyse zur Erklärung ihres Verhaltens im … bei Konkurrenzaktionen (German Edition)

ISBN : #3824482053 | Date : 2005-11-25

Description :

PDF-84490 | Ausgehend von der Erkenntnis, dass der Erfolg einer bestimmten Strategie oft von den Reaktionen der Wettbewerber abhängt, entwickelt Sascha Fabian ein Modell zur Vorhersage der Reaktionen von Wettbewerbern auf eigene Marktaktionen. Er liefert Ansatzpunkte für neue Forschungen sowie explizite Handlungsempfehlungen für Manager, die mit den Herausforderungen eines intensiven Wettbewerbs konfrontie… Wettbewerbsforschung und Conjoint-Analyse: Bestimmung der Präferenzen von Managern mittels Conjoint-Analyse zur Erklärung ihres Verhaltens im … bei Konkurrenzaktionen (German Edition)


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Marketing Theory Application Stephen Dann PDF B543cc3b3

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E-Marketing: Theory and Application PDF




by Stephen Dann : E-Marketing: Theory and Application

ISBN : #0230203965 | Date : 2011-02-15

Description :

PDF-333e2 | Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment…. E-Marketing: Theory and Application


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Locative Social Media Place Digital PDF A5771571e

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by L. Evans : Locative Social Media: Place in the Digital Age

ISBN : #1137456108 | Date : 2015-05-19

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PDF-46e0d | This book offers a critical analysis of the effect of usage of locative social media on the perceptions and phenomenal experience of lived in spaces and places. Drawing on users accounts of location-based social networking, a digital post-phenomenology of place is developed to explain how place is mediated in the digital age…. Locative Social Media: Place in the Digital Age


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Sustainable Global Marketplace Proceedings Developments PDF Be184cac8

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The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319108727 | Date : 2014-10-27

Description :

PDF-e1f50 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Exploring Web Marketing Project Management PDF Ced336ce2

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by Donald Emerick : Exploring Web Marketing and Project Management

ISBN : #0130163961 | Date : 2000-01-24

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PDF-552d6 | Provides the skills to turn your creative vision into a marketing strategy and find the technology to support it using the Internet. Softcover…. Exploring Web Marketing and Project Management


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Strategy Logic Edward N Luttwak PDF F157f8850

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by Edward N. Luttwak : Strategy: The Logic of War and Peace

ISBN : #067483996X | Date : 1990-02-01

Description :

PDF-fb5f5 | Luttwak’s become the unthinkable. And here he has succeeded magnificently. For peacemakers and warmakers alike”. — Harry G. Summers, Jr., New York Times Book Review…. Strategy: The Logic of War and Peace


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Collaborative Information Technologies Mehdi Khosrow Pour PDF 678cde60d

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by Mehdi Khosrow-Pour : Collaborative Information Technologies

ISBN : #1931777144 | Date : 2002-04-02

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PDF-b71b8 | ###############################################################################################################################################################################################################################################################… Collaborative Information Technologies


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Minority Marketing Prospects Proceedings Developments PDF 95a9adaea

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Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #331917391X | Date : 2015-05-09

Description :

PDF-b564d | This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority mar… Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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