Customer Trap Biggest Mistake Business PDF 19096a062

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by Andrew R. Thomas : The Customer Trap: How to Avoid the Biggest Mistake in Business

ISBN : #1484203860 | Date : 2015-03-28

Description :

PDF-84e6e | American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through organizations with pervasive market reach. Far too many business leaders fail to realize – until it is too late – that the relentless pursuit of volume at all cost is not the key to long-term profits and success. In 2010, Andrew R. Thomas and Timothy J. Wilki… The Customer Trap: How to Avoid the Biggest Mistake in Business


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by Lee W. Frederiksen : Online Marketing for Professional Services

ISBN : #0982881932 | Date : 2012-06-05

Description :

PDF-ed173 | Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of… Online Marketing for Professional Services


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Perspectives Relations Historiography Historical Theorization PDF 06c0a1844

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: Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404361 | Date : 2015-06-12

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PDF-7408d | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches…. Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations)


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Content Marketing Praxis Praxisbeispiele B2C Unternehmen PDF D64ec3675

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by Claudia Hilker : Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)

ISBN : #3658138823 | Date : 2017-04-11

Description :

PDF-0d39c | Dieses Fachbuch zeigt  konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktan… Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)


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Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern (German Edition) PDF




by Stefan Sell : Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern (German Edition)

ISBN : #3658039876 | Date : 2014-04-18

Description :

PDF-d9551 | Wie wird man vom Hidden Champion zum Brand Champion und wieso sollte man das überhaupt wollen? In Zeiten in denen sich die Königsdisziplin Markenaufbau und Markenführung im deutschen Mittelstand im tiefsten Dornröschenschlaf befindet, ist es höchste Zeit die Themen Brand und Hidden miteinander bekanntzumachen und die Champions endlich wach zu küssen. Also, folgen Sie den beiden Autoren Dr. … Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern (German Edition)


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Intelligent Information Agents Agent Based Management PDF Ab2e10351

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: Intelligent Information Agents: Agent-Based Information Discovery and Management on the Internet

ISBN : #3642642233 | Date : 2011-12-28

Description :

PDF-2e2a8 | This book covers a broad range of intelligent information agents, presenting the latest state-of-the-art research in the field. Each section is systematically and coherently introduced, including coverage of cooperative information systems and agents; rational information agents and electronic commerce; adaptive information agents; and mobile information agents and security on the Internet. Focusi… Intelligent Information Agents: Agent-Based Information Discovery and Management on the Internet


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Luxury Market India Maharajas Masses PDF Ebe21d8e0

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The Luxury Market in India: Maharajas to Masses PDF




: The Luxury Market in India: Maharajas to Masses

ISBN : #0230336728 | Date : 2012-08-29

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PDF-ba1c6 | A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India…. The Luxury Market in India: Maharajas to Masses


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New Strategic Brand Management Sustaining PDF 0b58a349e

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by Jean-Noël Kapferer : The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

ISBN : #0749465158 | Date : 2012-02-15

Description :

PDF-86ed4 | Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition builds on this impressive reputation and keeps the bo… The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)


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Commerce Web Technologies International Proceedings PDF 8f2bf2ddc

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: E-Commerce and Web Technologies: 4th International Conference, EC-Web, Prague, Czech Republic, September 2-5, 2003, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540408088 | Date : 2003-09-29

Description :

PDF-22f49 | This book constitutes the refereed proceedings of the 4th International Conference on E-Commerce 2003, held in Prague, Czech Republic in September 2003. The 42 revised full papers presented together with an invited paper and a position paper were carefully reviewed and selected from 108 submissions. The papers are organized in topical sections on auctions, security, agents and search, ebXML, mod… E-Commerce and Web Technologies: 4th International Conference, EC-Web, Prague, Czech Republic, September 2-5, 2003, Proceedings (Lecture Notes in Computer Science)


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Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated Media PDF




by Hilary JM Topper MPA : Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated Media

ISBN : #1440153620 | Date : 2009-07-08

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PDF-dbc4e | Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In Everything You Ever Wanted to Know About Social Media, but were afraid to ask…, author and public relations professional Hilary JM Topper, MPA provides an understanding of social media. Designed for marketing professionals, small business… Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated Media


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